When you decide to create a product from home one of the things you need to consider is how to target a specific market. To make sure your cards will sell, target specific times of the year, like Christmas, Easter and Valentines Day. Greeting cards can fill all these roles and the Christmas greeting card would be the most widespread.
To be successful you need to work out a way to make your cards exclusive. People are used to seeing Christian themes e.g. the Star of
Bethlehem and Christmas ornaments e.g. wrapped gift box, streamers etc. Finding a theme that is exclusive can present quite a challenge. Perhaps you could think about using special Christmas props with your own children or pets incorporated into the design.
To have a successful range of cards you will need a well trained dog; a photographer; a printer and good packaging, including a cello bag to protect the cards.
When settling on on a product to create, the free Google keyword tool can give you information on what people are looking for.
You will find that there are over 2 million people searching on the keyword ‘greeting cards’. For you to be discovered on the Internet you will need a niche market with around 40,000 or less searches.
‘Big is not better’ when selling via this medium. It is much better to have a search volume of around 22,000 as the keyword ‘Christmas greeting card’ has. This Christmas Greeting Card design will be fascinating to all.
A more targeted market with a 2,400 search volume for the keyword ‘dog greeting cards’ may give you better results. Specific breed keywords usually do well, so do a search on them as well. You can go to Forums designed for your specific breed of dog and promote your Christmas card designs there.
When producing your Christmas greeting card designs, think creatively and figure out what else you could use the photos for. Have you thought of Swap Cards? They make
great Christmas stocking fillers for kids; thus giving you two products to sell with the same Christmas topic and little or no extra work. Check out these Christmas Greeting Card designs and matching Swap Cards, featuring the Cavalier King Charles Spaniel
